Calimatic Connect|Documentation
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Quick Start

Get up and running with Calimatic Connect in just a few minutes. This guide walks you through the admin panel — no code required.

What you will accomplish

  1. Sign in to the admin panel
  2. Connect a lead source (like Facebook Ads or Google Ads)
  3. Connect a destination (like your CRM)
  4. Create a Flow to automate leads from source to destination

Step 1: Sign In

Go to the admin panel and sign in with your Calimatic account. Once you are signed in, you will see the dashboard with an overview of your leads and connections.

Step 2: Connect Your First Provider

Click Connections in the sidebar. You will see a list of all available providers organized by category — lead generation, CRM, communication, and more. Pick a provider (for example, Meta Lead Ads), click Connect, and authorize access.

ProvidersMeta Lead AdsLead GenerationConnectedGoogle AdsLead GenerationConnectHubSpotCRMConnectedSalesforceCRMConnect

For OAuth providers (Meta, Google, Salesforce), you will be redirected to the provider to grant access. For API key providers (Twilio, SendGrid), you will enter your credentials directly. Once connected, the provider card will show a green "Connected" status.

Repeat this step for your CRM destination (for example, HubSpot or Salesforce). You need at least one lead source and one destination connected to create a Flow.

Step 3: Create a Flow

Click Flows in the sidebar, then click New Flow. A simple 4-step wizard walks you through the setup:

New Flow1Trigger2Action3Mapping4ReviewWhen this happens...Select the provider that triggers this FlowMeta Lead AdsLead GenerationGoogle AdsLead GenerationLinkedIn AdsLead GenerationNext
  1. Pick your trigger — Choose where leads come from (e.g., Meta Lead Ads)
  2. Pick your action — Choose where leads go (e.g., HubSpot CRM)
  3. Map your fields — Match fields between source and destination (e.g., "email" to "Email")
  4. Review and activate — Name your Flow, review the setup, and turn it on

Step 4: You're Done!

That is it. Data will now flow automatically between your connected tools. When an event happens in one provider (like a new lead form submission), Calimatic Connect will:

  1. Receive the lead in real time
  2. Verify, normalize, and deduplicate the data
  3. Route it to the right destination through your Flow

You can monitor everything from the admin panel — check lead status, view Flow execution history, and troubleshoot any issues.

You're all set!

Data will now flow between your connected tools automatically. Check the Flows and Webhooks docs for advanced usage.

For Developers: API Setup

Authentication

Include one of these headers with every API request:

# Option 1: API Key header
x-api-key: your-api-key-here
# Option 2: JWT Bearer token (from Calimatic Auth OIDC)
Authorization: Bearer eyJhbG...

Connect a Lead Source via API

# List available providers
GET /connect/v1/providers
# Initiate OAuth connection (browser redirect)
GET /auth/meta_lead_ads/login?account_id=acc_123&redirect_uri=https://...
# Or connect via API key (for providers that support it)
POST /connect/v1/providers/twilio/connect
{
"credentials": { "apiKey": "...", "apiSecret": "..." }
}

Connect a CRM Destination via API

# Connect a custom CRM endpoint
POST /connect/v1/providers/custom_crm/connect
{
"credentials": { "apiKey": "..." },
"config": {
"apiUrl": "https://your-crm.com/api",
"leadEndpoint": "/leads"
}
}

Subscribe to Webhook Events

POST /connect/v1/webhooks/meta_lead_ads/subscribe
{
"callbackUrl": "https://your-app.com/webhooks/leads",
"eventType": "*",
"callbackSecret": "your-hmac-secret"
}